Travel & Leisure

Travel & Leisure consumers demand food that’s quick and easy, and combines old favourites with innovative new dishes. With a core family target audience, parents are looking for quality nutrition for their children, as well as satisfying fuel for themselves.

Successful foodservice operators in the market are creating menus that meet these needs for both children and adults alike.

To drive sales for the children’s range of products, operators can draw on the added-value appeal of the Captain Birds Eye brand front of house. As a fun, larger-than-life personality he adds instant menu appeal for children, as well as acting as a quality promise for parents. Using the Captain’s credibility will drive children to choose the dishes served, and reassure parents on the nutritional content of their child’s meals.

And caterers can rest safe in the knowledge that the products all deliver total convenience, as they can be cooked from frozen in minutes (for scratch-serving operations), or will sit under hot plates for up to half an hour.